Puts best face on user biz after miserable results in enterprise
By Kat Hall

Posted in Networks, 16th May 2018 11:00 GMT

Still smarting from last week’s dismal annual results.(There will be blood: BT to axe 13,000 employeesPlans evacuate HQ out of London after 144 years).

  BT today made a raft of announcements for its consumer group, including a converged broadband and mobile network.

The BT brand will also muscle into 620 EE high street shops to promote its own consumer products, while the biz said it would bring all its call centres back to Blighty to boost its often-criticised customer service record.

Last week, the former state monopoly said it will slash 13,000 jobs, having reported flat or declining sales in all areas of its business – except in BT Consumer, with revenues up 3 per cent to £5bn and EE, where sales increased 4 per to £5.3bn.

Marc Allera, chief executive of EE, was anointed CEO of the BT Consumer business last year, that brought together EE with the existing consumer division to create the £10bn integrated mobile, broadband and pay-TV outfit.

Allera said: “We made some tough choices last week, but we are reinvesting in networks and customer services.”

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The announcements were made across its BT, EE and Plusnet brands.

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