Amazon plans to shut its online store in China that allows shoppers to buy from local sellers as it downsizes operations in the country. 

The firm said it would no longer run the domestic marketplace from July, but Chinese shoppers will still be able to order goods from Amazon’s global store. 

It will also continue to operate its cloud business in China. 

The retail retreat comes as Amazon faces tough competition from local rivals Alibaba and 

Reuters first reported Amazon’s plans to close its domestic marketplace in China by mid-July to focus on more lucrative businesses selling overseas goods and cloud services. Amazon’s profitable cloud computing division hosts huge swathes of the corporate world on its data servers. 

A spokesperson for the company said in a statement that it was “working closely with our sellers to ensure a smooth transition and to continue to deliver the best customer experience possible”. 

Consumers accessing Amazon Chinese web portal,, after 18 July will see a selection of goods from its global store, Bloomberg reported. 

Amazon bought, a Chinese books, music and video retailer, for $75m (£57.4m) in 2004. It rebranded the company as in 2007. 

But it has struggled to compete with dominant players and Alibaba’s Tmall marketplace in China.
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