Local SEO is about connecting with your audience at that moment they are seeking what you offer.
Whether you want to drive more leads or footfall, a local SEO campaign will help you appear in front of the audience searching in your neighbourhood.
That might sound worryingly technical or a lot of work, but we’re here to show you that it doesn’t have to be. This guide will give you the tips and tactics to learn the basics and try it for yourself.
Trust us – creating a simple plan and setting some time aside each week to improve your local SEO can make a difference.
It takes dedication, but make local SEO your advantage over the competition, and you’ll be the best in town!
What is local SEO?
Whether most of your business serves the local community or you’d like to target those visiting your part of the world, it is local search results that allows your audience to find your business when they need it.
Many site owners are aware of SEO, but few are aware of the difference between traditional SEO work and the variant of local SEO.
Traditional SEO works by making improvements to a website’s on and off-page elements, so that it shows up when users search for certain keyword phrases.
Local SEO is similar, but for when users search within a geographic area, or with keyword phrases that reference that location.
Let’s make it clearer by using an example.
If you do a search for curry delivery right now, the search results will show options that are near you, even though you didn’t specify a location.
Do the same thing later, when at home or perhaps at a bar and the results will be different.
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