As if by magic, ice creates unique and beautiful vistas in the natural world.

The bold design language of the BMW Concept M8 Gran Coupé is inspired by this frozen element: water in its purest and most majestic form.

The result is a monumental ode to the stylish design of the BMW Concept M8 Gran Coupé, which was reason enough for us to visit a very special Canadian landscape and provide this icon of luxury coupés with the perfect stage for a photoshoot.


“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance”
Adrian van Hooydonk, Senior Vice President BMW Group Design.


Combining elemental forces with conceptual perfection and timeless elegance, the BMW Concept M8 Gran Coupé is more than just a vision of a modern high-performance car – it is a bold statement of intent. 


Through the uncompromising clarity of its design, it captivates anyone who sets their eyes upon it. It is characterised by a uniquely cool aesthetic – the kind of which can otherwise only be observed in the most monumental snow and ice sculptures nature has to offer. At the same time, this unique luxury coupé proudly sports the racing genes that make every BMW M an uncompromising driving machine.

Experience the BMW Concept M8.


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